Assorted UI/UX Projects
This page showcases a diverse collection of UI/UX projects, demonstrating my ability to translate complex business needs into user-centered designs across various industries. Explore the samples below to see how I've helped leading companies like BlueCross BlueShield, Amobee, and Videology achieve their strategic goals through thoughtful design solutions.Within these projects, you'll find examples of:
User Research and Analysis: Understanding target audiences through methods like user interviews, surveys, and competitive analysis to inform design decisions.
Information Architecture and Wireframing: Structuring content and functionality logically to create clear and efficient user flows.
Visual Design and Branding: Creating aesthetically pleasing and brand-consistent interfaces that enhance user engagement and trust.
Prototyping and Iteration: Developing interactive prototypes to test design concepts and gather user feedback, allowing for iterative improvements and a refined final product.
Usability Testing: Evaluating the effectiveness and efficiency of designs through user testing to identify areas for optimization.
Responsive Design: Ensuring seamless user experiences across various devices and screen sizes, a critical aspect in today's multi-device world. All projects featured on this page, were designed with responsiveness in mind, ensuring a consistent and optimal experience whether accessed on a desktop, tablet, or mobile device.
I am passionate about creating user-friendly and effective digital products. If you're looking for a UI/UX designer to help elevate your next project, I invite you to explore my portfolio and get in touch to discuss how my skills and experience can contribute to your success.
MyBlue Watch App
Seamless Health Management from your wrist.
This project showcases a BlueCross BlueShield (BCBS) watch application designed to provide members with instant, convenient access to essential health information. Focusing on a user-centric experience, the app aims to streamline critical tasks and empower users to manage their healthcare more efficiently, directly from their Apple Watch.
Health Sidebar
Redefining Clarity and Control in Ad Management
This project details a comprehensive redesign of the Amobee sidebar, specifically focused on enhancing the health and performance visibility of advertising campaigns. Recognizing the need for immediate, actionable insights in a fast-paced industry, this overhaul prioritizes increased clarity, superior readability, and the ability to obtain at-a-glance information crucial for campaign optimization.
Dashboard Designs
Empowering Advertisers with Personalized Insights
A showcase of the design for customizable dashboards within the Amobee advertising platform, a critical initiative aimed at empowering users to personalize their data visualization and campaign monitoring experience. Recognizing that different advertisers prioritize unique Key Performance Indicators (KPIs) and data representations, this work focused on creating a flexible, intuitive system that puts the most relevant information front and center for each user.
Campaign Rules
A Redesigned, Intuitive Wizard Experience
This project showcases a comprehensive redesign and streamlining of an advertising campaign rule wizard, transforming a previously cumbersome multi-page process into a fluid, user-friendly experience. The original wizard, plagued by numerous pages, long load times, and an overwhelming array of radio buttons and checkboxes, presented significant usability challenges for users setting up critical campaign rules.
Amobee Cards
Building the Foundation
I created a robust and scalable design system for cards within the Amobee advertising platform. Cards serve as a fundamental UI component across the platform, displaying crucial campaign data, insights, and actions. The objective was to establish a unified visual language and behavioral consistency, ensuring a seamless and intuitive experience for advertisers interacting with complex data.
Amobee Interactions
Bringing Data to Life
This portfolio piece focuses on my work in designing the interactive card animations within the Amobee advertising platform. In a data-rich environment, subtle yet impactful animations play a crucial role in enhancing user understanding, guiding attention, and creating a more engaging and intuitive user experience. My goal was to transform static data displays into dynamic, responsive components that visually communicate changes and interactions effectively.
BCBS Skeletons
Enhancing Perceived Performance: Designing Loading Skeletons for BlueCross BlueShield
This project highlights my work in designing and implementing page loading skeletons and card loading states for a BlueCross BlueShield application. Addressing the challenge of noticeable loading times, particularly those attributed to the Caremark API, this initiative focused on improving the user's perceived performance and reducing frustration during data retrieval.
